Activision is working on a game called DJ Hero (think of it as Guitar Hero for hiphop/rnb/house music). Here’s the first shot of the game’s & its turntable controller.

It’s notable that all controls seem to be placed on the record, meaning that, just as Guitar Hero can’t teach you guitar, DJ Hero won’t teach you mixing (unless we missed that red, blue and green button standard on vinyl for all these years). Good to know that the musically inclined are keeping those pesky gamers in their place. Look for DJ Hero this fall.

I’ll be picking this up for my ps3 and trying out my best cuts haha… ill keep you informed on how i go!

To all you mother lovers out there!

Eminem knows how to market a new album. For his last few albums, it the strategy was to set the release date, leak them early, and then run a publicity campaign announcing that they would be released early.

Well, that was 5 years ago. Now he has social networking.

In 2009, the Elvis of Rap is bypassing radio and putting up songs, one at a time, online.

The well-placed strategic leak is the new airplay.

Note how Eminem very smartly doesn’t release all the songs at once. Note how they are never released in the same way. For example, on the weekend he sneaked ‘3AM’ onto the market through YouTube. The leak for today’s song ‘Old Times Sake’ comes via gigya.

The song will be on the next Eminem album ‘Relapse’ which is less than two weeks away.

Have a listen to ‘Old Times Sake’ in the embedded video.